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Privacy Policy

Last updated: March 6, 2026

1. Introduction

Vyaapar Technologies ("Company," "we," "us," or "our") operates the Vyaapar.com platform (the "Platform"). This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you use our Platform. This policy applies to all Users including Sellers, Buyers, Resellers, and visitors.

By using the Platform, you consent to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the Platform.

This Privacy Policy is compliant with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023, as applicable.

2. Information We Collect

2.1. Information You Provide

  • Registration Data: Name, email address, phone number, password, business name, business type, GST number, and referral codes.
  • Profile Information: Business description, address, logo, photos, certifications, social media links, payment information (UPI, bank details), and KYC documents (identity proof, business registration).
  • Transaction Data: Order details, inquiry messages, quotations, reviews, and support tickets.
  • Communication Data: Messages sent through the Platform, emails, and support correspondence.
  • Payment Data: Subscription payment details processed through third-party payment gateways. We do not store full credit/debit card numbers on our servers.

2.2. Information We Collect Automatically

  • Device Information: IP address, browser type and version, operating system, device type, and unique device identifiers.
  • Usage Data: Pages visited, features used, search queries, click patterns, time spent on pages, referral URLs, and interaction timestamps.
  • Location Data: Approximate geographic location derived from IP address, and precise location if explicitly permitted by you.
  • Cookies and Tracking: We use cookies, web beacons, and similar technologies as described in Section 7.

2.3. Information from Third Parties

  • Payment gateway transaction confirmations.
  • Identity verification data from KYC service providers.
  • Publicly available business information for verification purposes.

3. How We Use Your Information

We use collected information for the following purposes:

  • Platform Operation: To create and manage your account, process subscriptions, facilitate transactions and communications between Users, and provide customer support.
  • Personalization: To personalize your experience, display relevant listings, and provide location-based results.
  • Trust and Safety: To verify identities, detect and prevent fraud, enforce our Terms of Service, calculate trust scores, and maintain Platform integrity.
  • Analytics: To analyze usage patterns, improve Platform features, generate aggregated statistical insights, and enhance User experience.
  • Communications: To send transactional emails (order confirmations, inquiry notifications), marketing emails (with your consent), and service announcements.
  • Legal Compliance: To comply with applicable laws, respond to legal processes, enforce our rights, and protect against legal liability.
  • Business Operations: To manage our business, including billing, auditing, and internal record-keeping.

4. How We Share Your Information

We do NOT sell your personal information to third parties. We may share your information in the following circumstances:

4.1. With Other Users

Seller business information (name, description, products, contact details, reviews, trust scores) is displayed publicly on storefront pages. Buyer names are displayed on reviews. Contact details shared in inquiries and orders are visible to the respective counterparty.

4.2. With Service Providers

We share data with trusted third-party service providers who assist us in operating the Platform, including: hosting providers, email delivery services, payment gateways, analytics services, KYC verification providers, and customer support tools. These providers are contractually obligated to protect your data and use it only for the purposes we specify.

4.3. For Legal Reasons

We may disclose your information if required by law, court order, regulatory authority, or when we believe disclosure is necessary to: (a) comply with legal obligations; (b) protect our rights, property, or safety; (c) prevent fraud or illegal activity; or (d) protect the rights of other Users or the public.

4.4. Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or part of our assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

5. Data Retention

5.1. We retain your personal information for as long as your account is active or as needed to provide Services, comply with legal obligations, resolve disputes, and enforce our agreements.

5.2. After account deletion, we may retain certain data in anonymized or aggregated form for analytics and business purposes, and as required by law (including tax records, which are retained for a minimum of 8 years).

5.3. Backup copies may persist in our systems for a reasonable period after deletion for disaster recovery purposes.

6. Data Security

6.1. We implement reasonable and appropriate technical, administrative, and physical security measures to protect your personal information, including: encryption of data in transit (SSL/TLS), secure password hashing (bcrypt), access controls, regular security assessments, and CSRF protection.

6.2. However, no method of electronic transmission or storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. You acknowledge and accept this inherent risk.

6.3. In the event of a data breach that may affect your personal information, we will notify affected Users and relevant authorities as required by applicable law.

7. Cookies and Tracking Technologies

7.1. We use the following types of cookies:

  • Essential Cookies: Required for Platform functionality (session management, CSRF protection, authentication).
  • Analytics Cookies: Help us understand how Users interact with the Platform (page views, navigation patterns).
  • Preference Cookies: Remember your settings and preferences (location, language).

7.2. You can control cookie settings through your browser. Disabling essential cookies may impair Platform functionality.

8. Your Rights

Subject to applicable law, you have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data, subject to legal retention requirements.
  • Portability: Request a machine-readable copy of your data.
  • Objection: Object to processing of your data for marketing purposes.
  • Withdrawal of Consent: Withdraw consent for data processing where consent was the basis.

To exercise any of these rights, contact us at privacy@vyaapar.com. We will respond within 30 days.

9. Children's Privacy

The Platform is not intended for use by individuals under 18 years of age. We do not knowingly collect personal information from minors. If we become aware that we have collected data from a minor, we will take steps to delete it promptly.

10. International Data Transfers

Your data is primarily stored and processed in India. If your data is transferred to servers outside India, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws.

11. Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies before providing any personal information.

12. Grievance Officer

In accordance with the Information Technology Act, 2000, and rules made thereunder, the Grievance Officer for the purpose of this Privacy Policy is:

  • Name: Grievance Officer, Vyaapar Technologies
  • Email: grievance@vyaapar.com
  • Response Time: Within 30 days of receiving a complaint.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the Platform after changes constitutes acceptance of the updated policy. For material changes, we will provide notice through the Platform or via email.

14. Contact Us

For questions, concerns, or requests regarding this Privacy Policy, contact us at: